I decided to start the biz when I made my own wedding stationery in 2018. I struggled to find any rustic invitations which had feely bits, hard to explain, but I had a vision and I couldn’t find it. I sampled lots of “rustic” invitations from some online retailers. Some had a printed wooden effect background for example, or a mason jar image on them, but still all very corporate and clean looking and didn’t actually give a rustic feel in person. So I ordered in my own supplies and went twine-crazy.