Steely Eyed is a brand of clothing aimed at the determined individual.
The brand was hatched after a wet and wild mountain bike ride on the Isle of Skye. That look, that determination to finish the ride no matter what the weather gods sent us. It stirred up the deep emotions that grab your soul when the path you choose gets tough. That look. That stare which has haunted people throughout time in life, events and races. Be it long days in the saddle chasing the sunset or the first step to running an ultra.
Whatever your sport the Steely Eyed Biker brand represents equality, strength and choice. It has no gender differentiation. It only has style and attitude. A brand that separates you from the rest. Go that extra mile with a dash of style. Forward momentum is obligatory.

The  Steely Eyed brand is not a thought that clings to the coattails of the outdoors and adventure. It’ a lifestyle engagement that everyone has. We all somewhere on our life’s travel have a Steely Eyed moment or two.

Keep focused!

A comfort zone is a beautiful place. But nothing ever grows there.